In the first four months of 2008 the Obama campaign spent around 3 million dollars on online advertising. Kate Kaye, from techPresident, waded into FEC filings to produce this estimate [1] and given that this campaign is often cited as one of the most tech savvy, this all just goes to show that there is a lot of room for growth in political online advertising.

NDN and the New Politics Institute [2] have long been encouraging organizations to Advertise Online [3] as a part of our New Tools Campaign [4]. In fact, just under a month ago we held a major forum in DC which brought in new experts to give a fresh perspective on the tools. Here's Peter Greenberg, Google's Director of Elections and Issue Advocacy, giving some actionable advice on how to start advertising online: