Reports
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About the Reports:

The New Politics Institute issues periodic written reports that explore how different technologies or media or demographic groups are changing the way politics is conducted. Below you can see the range of reports, by clicking on them you can get the full reports in various forms.

September 1, 2006
Mobile Media in 21st Century Politics
The development of mobile media is not going to take place in the distant future. As this report points out, mobile media has already proven to have big political impacts in other countries, and it played a key role in the immigration demonstrations all over the United States this spring. Now is the time for progressive political practitioners to start to engage this new technology and media. The report ends with seven concrete steps to begin mastering this new world.
June 14, 2006
Word of Mouth Politics 2.0: Now Powered by the Internet
In recent decades progressives have used a variety of word of mouth techniques to counter the frequent advantage conservatives have in fundraising, and by extension, mass marketing through advertising. But today word of mouth is new again, both in the private sector and in politics—powered by the reach, speed, and efficiency of the Internet. Call it viral marketing, influencer marketing or evangelist marketing. By any name, word of mouth is all about the relationship—a welcome message from a trusted friend or campaign worker. For campaigns who understand the chemistry of these relationships, word of mouth marketing holds the promise of a groundswell of committed and engaged advocates who deliver their personal networks to your candidate on Election Day.
May 17, 2006
Mastering Online Search for Politics
Search is so important to businesses in the private sector that a whole industry has emerged to help companies optimize their search and boost their chances that customers will find them first before their competitors. These consultants promote search optimization techniques that can greatly enhance an organization’s prospects for being found in people’s search queries. "Mastering Search for Politics," lays out 15 ways political organizations and campaigns can take advantage of these techniques too.
March 22, 2006
The Greatest Generation Yet
The emergence of the Millennial Generation, whose front members are now age 25, will have profound political consequences in the years ahead – perhaps as early as the next Presidential election cycle or two. Strauss says there is a strong possibility within that timeframe that the younger generation could prove to be a wildcard that determines the outcome. “I think somebody could ride to a surprising and consequential outcome by an appeal to young people in the right way,” said Strauss in a recent interview. “It could come by lighting a fire of civic participation that we have not seen since the GI generation.”
February 28, 2006
Politics of the Millennial Generation
The New Politics Institute is excited to release a ground-breaking survey and analysis of the up-and-coming Millennial Generation, those young people born in the 1980s and 1990s. Conducted earlier this year by The Millennial Strategy Group at Frank N. Magid Associates, the nationally known media research and consulting firm, the study provides compelling insights into an emerging political powerhouse.