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Social Networking: A New Tool Pushed Back in Time by an Old Candidate
Social NetworkingI just blasted away close to $2.8 billion in pork-barrel spending in three minutes using veto lasers and I'm only on level 2 with 4 McCains left. Not too shabby, right? This is all thanks to an application for Facebook created by U.S. Sen. John McCain's presidential campaign which, instead of reeling in young people as it is most likely designed to do, serves as a glaring illustration of how poorly they understand the demographic.
"Pork Invaders," as the game is called, is an application that anyone with a Facebook account can install in which the player shoots piggy-banks with vetoes as the piggies move back and forth across the screen dropping small, what appear to be, upside-down crosses at your McCain-logo-box-ship. As you skewer pork with vetoes, you save taxpayers millions, but be sure to keep an eye out for the pork-barrels -- strike down one of those and you're well on your way to balancing the budget and paying off our national debt. And after completing a level, you are rewarded with McCain campaign talking points trashing U.S. Sen. Barack Obama's record on earmarks while trumpeting his own. Check out the screen-shot below.
I doubt this venture into the world of social networking will give Obama supporters much to worry about. The game looks like an artifact of the early 1980s and surely those upside-down crosses will not do much to woo fence-sitting Christian conservatives. Moreover, when you look at just the sheer numbers, Obama has around 1,040,000 supporters on Facebook compared to McCain's 150,000. Still, I want to at least commend the McCain campaign for making the effort to reach out through social networks, but releasing an online game that looks painfully out of date will not only remind voters of the candidate's own distance from youth but may also instantiate McCain's recent declaration of computer illiteracy (see Maggie Barker's post), neither association being particularly flattering.
At NDN and the New Politics Institute, we have done a lot of work to help progressives better understand social networking. Click on the link here to find practical guidance on how to best engage social networks, including a memo written by Facebook's chief privacy officer. Below is a video from a recent NPI event during which Beth Kanter, a professional blogger and technology trainer, shares some of her thoughts on how to successfully utilize social networks.
Google, Redefining the One-Stop Shop
BlogsIn a Wall Street Journal article, Emily Steel reports that Google is set to release a new tool which measures Internet use. Intended to help advertisers identify the best places to buy online ads, the products most valuable asset might be its cost.
Unlike other services that gather data on internet use largely by tracking the online activity of different panels of people, such as comScore and Nielsen, Google will be offering its new advertising tool to marketers for free.
An excerpt from the article:
"Google's new tool could bring more efficiency to the process of buying online ads, ad executives say. Google already has one of the dominant systems for online ad-serving, which helps Web publishers manage their advertising sales and serve up ads each time a consumer opens one of their Web pages. The Web-audience data could be combined with the ad-serving system, so that advertisers would be able to find out whether they would reach the right audience before they committed to placing an ad. Existing ad-serving systems don't currently provide detailed Web-audience data about the sites where they place ads. By giving away the new tool, Google could presumably attract more ad business."
In addition, Google is expected to produce another tool which will show how web users respond to online ads. By comparing groups of people exposed to an ad with others who haven't been exposed, Google is able to account for such factors as search activity and site visitation. These tools combine to offer amazing opportunities for marketers on all levels as access to such a tool could save billions in the advertising world.
One-stop shops generally rely on more affordable prices to compensate for a lower quality package of services. However, the new Google marketing service will be both the most affordable and advanced technology on the market - making Google the one-stop shop to end all one-stop shops.
The Story of the Race So Far - the Surprising Weakness of John McCain
First Newsweek showed Obama up 51-36. Now LATimes/Bloomberg has it 48-33. The two daily tracks Rasmussen and Gallup still have it 4-6 points. So where are we?
I believe deeply that the race for President wants to be a 10 point Obama victory. The underlining structure of the 2008 campaign has Democrats with 10 plus point advantages in all the major measures - party ID, congressional and presidential generic ballot test. In 2006, the national vote for Congress broke about 53-46, and Tom Davis, the savvy GOP Congressman, says the environment is much worse this year. Democrats are showing incredible intensity, and have created a new model of politics that will allow them to involve millions of partisans to help the campaign as never before. As I wrote recently, Democratic leaning groups - women, African-Americans, Hispanics and Millennials - turned out in very high numbers in the Democratic primaries, offering what might be a very different electorate in 2008. McCain is by any historic measure, a weak and bumbling candidate, ill-suited for a presidential race, and is still struggling to bring his party together - a party which has never liked him very much anyway.
The polling has been remarkably consistent in one regard. In almost every poll, Obama is in the high 40s, which would lead one to believe this is actually where he is now. What is changing is McCain's number, which is moving around in a range from the low 40s to mid-30s. 42, 42, 38, 36 and now 33.
The conclusion - Obama is definitively ahead of John McCain at this point. Obama has unified his party and overcome problems he had with groups in the primary. He is already ahead in polls in enough states, including CO, FL, MI, NM and PA to see his path to electoral college victory. All rather remarkable for this bi-racial candidate with a funny name who few had heard of even a year ago. McCain, on the other hand, is clearly struggling to get even into the low 40s on a consistent basis. He is having a hard time bringing his party together, and his electoral college map looks problematic now. Even if Obama wins by 4-5 points, it is by presidential standards a landslide. Bush never won by that amount in either of his races. These new double digit polls also show that it is possible for this race to end up where it wants to be - which is Obama winning by 10 or more. Even the ambition of the Obama buy this week is as much about McCain's weakness as it about Obama's strength.
I always assumed that this race would be close until October and then would break open for Obama with him winning by 5-10 points. But the fact that we are seeing this degree of McCain weakness this early is suprising to me, and it is this weakness that is the story of the presidential race so far.
Mark Udall's Internet Ads
Any one else notice the now ubiquitous Mark Udall banner ads on the big progressive blogs? They are among the best I've seen this year. Attractive, message-based, animated, about "joining," not about "giving." They are setting a new standard for ads below the presidential level, and are clearly inspired by the success of Obama's deep success on the Internet.
For more on how to best use the Internet in your advocacy work, explore the New Politics Institute site, where you can find papers on to buy ads on the Internet, how to buy search and how to optimize your site for search engines, how to engage the blogs and the role of "influentials" in all marketing. It is a powerful package and very much worth reviewing.
San Francisco Bay Area Money Behind Obama, as North finally tops Southern California
Follow the money. That’s the mantra that can go a long way towards explaining a lot in life, and often much in politics. Starting last fall there was a palpable sense in the San Francisco Bay Area and its Silicon Valley that people were moving their money to Obama. Only now are the analyses coming in that definitively show the shift – along with a shift in the political money center of gravity to the north of the state. The San Francisco Chronicle has a terrific original research project that lays it out, complete with some great graphics. Some highlights:
California contributions to presidential candidates have surged so much
during the current campaign that if it were a state, the area would
rank fourth in the nation.The rise is a reflection of the influence of Silicon Valley and a flood of donations to Democratic Sen. Barack Obama of Illinois, who has raised a great deal of his campaign money through Internet fundraising and social networking.
Six of the top 10 ZIP codes for fundraising in California are in the northern half of the state. That includes three in San Francisco and one each in Palo Alto, Menlo Park and Burlingame.
"It's not that Southern California is giving less, it's that Northern California is giving more" said Anthony Corridor Jr., a professor of government at Colby College in Maine, who specializes in campaign finance. "Silicon Valley has become much more engaged, and the new technologies of social networking and Internet-giving have made Northern California much more involved."
Obama raised $18 million in Northern California - $1.5 million more than he raised in the southern half of the state. He collected $1 in Northern California for every 17 cents raised by McCain and for every 62 cents raised by his primary contender Sen. Hilary Clinton, who did most of her fundraising in the southern part of the state. In Southern California, Obama raised $1 for every 41 cents raised by McCain and every 97 cents raised by Clinton.
This story gives grist to the argument that Josh Green laid on in this month’s Atlantic Monthly about the critical function the fundraising machine from Silicon Valley played in Obama’s rise. It also comes packaged with a database where readers can easily do searches about who gave what, and from what neighborhoods. Definitely worth checking out.
Obama's great advantage in the fall election - his modern campaign
Blogs | Internet | Millennials | Mobile Media | New Politics | Social NetworkingI'm quoted in two pieces today on the momentum events of the last few days. One, by the ever-sharp Susan Milligan in today's Boston Globe, talks about why Senator Clinton lost:
More damaging, critics say, is that the veteran staff was operating from an old playbook, misreading the mood of the country and the new makeup of a 21st-century Democratic electorate.
With her promises to wage war on the enemy - be it Republicans, pharmaceutical companies, or oil interests - Clinton made a textbook appeal to the Democratic Party of old: working-class white Americans, union members, and senior citizens. Obama, however, picked up on the physical and emotional exhaustion many Americans felt after the bitterly partisan Bush and Clinton years, and built a new Democratic coalition among young, educated, and independent voters.
Obama had been to 30 states to campaign for fellow Democrats in 2006, and developed a keen sense of the country's mood, analysts said. Clinton, who was obliged to concentrate on her own reelection in New York, traveled to only 14 states to campaign for fellow Democrats in 2006, and did not pick up on the direction the country was headed politically, they said.
"They didn't understand how much politics has changed since the 1990s. They were slow to use the Internet and the new media. Their understanding of the new coalition was imperfect," said Simon Rosenberg, president of the New Democratic Network and a veteran of Bill Clinton's 1992 campaign.
The other, in Wired, talks about why Obama won:
Ever since the internet propelled Howard Dean's campaign to national importance in 2004, observers have expected the web would soon play a pivotal role in electing a president. As Obama makes history by becoming the first African-American presumptive presidential nominee, his campaign is also the first to fulfill that long-anticipated internet promise. With an enormous internet-driven donor base of 1.5 million people, more than 500,000 of whom have accounts on Obama's social networking website, Obama is the first internet candidate to win mainstream success. His online supporters have created more than 30,000 events to promote his candidacy, some of which are still underway in the last primary states of Montana and South Dakota.
"It's impossible to imagine Barack Obama's rise without the modern methods that his campaign used to organize itself, particularly around the internet," says Simon Rosenberg, president and founder of the non-profit think tank the New Democratic Network. "This really was the most successful campaign of the 21st century."
"This is what happens is when you have a charismatic candidate, and you organize on a scale not seen before," he adds. "Literally, the size and scale of this is unprecedented in American political history, and it wouldn't have been possible without the money, and passion, and support of millions of American people."
The campaign came up with a number of innovations on the internet. It used wikis -- online collaborative software -- to coordinate and churn out precinct captains in both California and Texas. And it created a counter-viral e-mail campaign to combat the anonymous e-mail smears that question his religious faith and patriotism. It set up policy pages that solicited ideas from supporters, and at one point, the campaign solicited letters from supporters over the internet to lobby the undecided superdelegates.
And Obama's campaign constantly updated its YouTube channel to keep its supporters around the country up to speed on his latest speeches.
Obama's campaign spent significant resources on physical offices in battleground states. But those efforts often came to follow the informal infrastructure that his supporters built ahead of time by finding each other through my.barackobama.com and coordinating off-line to campaign for their candidate.
The most obvious area in which it led was online fund-raising. Just under half its record-level of $265 million raised so far came from donations of $200 or less, much of which flowed to the campaign through the internet. The Clinton campaign ended up tweaking its fund-raising approach after Obama's initial successes and began asking supporters for smaller amounts of money in online fund-raising drives following each primary victory.
In contrast to Obama's campaign, presumptive Republican presidential nominee John McCain has raised only $90.5 million during the same 2007 and 2008 period. Just over a third of his donations came from the $200-and-under crowd. Forty-two percent of it came through contributions at the maximum $2,000 level. For Obama, just under a quarter of his donations came from $2,000-level donations.
Obama's record fund raising enabled him to out-blast his chief rival through traditional television ads in battleground states during the Democratic primaries, as well as build out the physical infrastructure needed to organize volunteers.
But it was also savvy off-line campaigning that boosted the size of his online cadre of supporters, notes Rosenberg.
"One of the reasons that they have so many donors is that they were able to collect millions and millions of names through their rallies," he says, referring to Obama's stadium-sized political events, one of which took place tonight at the Xcel Energy Center, where the Republican National Convention is scheduled to take place this summer. "It was all part of an ecosystem where they made it clear that they wanted supporters to be at the center of the campaign."
Each of these interesting articles visit themes we've been talking about here for years - the emergence of a new politics of the 21st century. I end this post with a long repost of an essay I wrote in early February right before Super Tuesday which offers a way of thinking about what this new people based model of politics Dean pioneered and Obama took to another level means. To me what we are seeing is the emergence of a virtuous cycle of participation, which I guess could be described as a political version of the network effect. But the key here is that what Obama, David Plouffe, Steve Hildebrand and others have done is to create a new and better model for how we organize our politics and advocacy, one that brings together on and off-line, and that is,simply, a much better model than the old 20th century tv-based broadcast model we all used for so long:
A Virtuous Cycle of Participation - Finally, Obama has one very powerful advantage in these final days that is hard to see and evaluate - the power of his virtual community across the country. We saw the power of this community with the truly extraordinary amount of money it raised for him in January. But equally important in these final days will be the virtual door knocking these millions of people will be doing - emails to their address books, actions on MySpace, Facebook and other social networking sites, text messages sent to friends, viral videos linked too, and comments left on blogs, newspapers and call in radio shows. It is no exaggeration to say that this million or so impassioned Obama supporters will reach tens of millions of voters in highly personal ways in the next few days, providing a messaging and personal validation of Obama that may be equal in weight to the final round of TV ads, free media and traditional grassroots methods.
All the way back in 2003, I wrote an essay about this new era of participation in politics that argued the new Dean campaign model was changing the way we had to imagine what a Presidential campaign was all about. In the 20th century, a Presidential campaign was about 30 second spots, tarmac hits and 200 kids in a headquarters. In the 21st century, the race for the Presidency would be about ten million people going to work each day, wired into the campaign through the campaign's site, through email, sms, social networking sites etc acting as full partners in the fight not just passive couch potatoes to be persuaded.
This is a very different model of politics. One begun by Dean but being taken to a whole other level by Obama. It puts people and their passion for a better nation at the core of politics. When used correctly, it creates a virtuous cycle of participation, where more and more people engage, take an action and bring others in, creating a self-perpetuating and dynamic network of support. It is also why the endorsements of entities with large, active virtual communities - Kerry.org, MoveOn - is so meaningful for Obama. He has created an on-line ecosystem that can quickly take advantage of the support of the millions of people now doing politics in this new 21st century way and exponentially grow his dynamic community of change.
The Democratic Party is one entire Presidential cycle ahead of the Republicans in adopting this new model, and I will argue it is simply not possible for the Republican nominee to catch up this year. Too much experimentation, too much trial and error goes into inventing this new model for it to be easily and quickly adapted. It has to be invented, not adapted. I'm sure the GOP will catch up over time, but this year year the only GOP candidate who has taken this new model seriously has been Ron Paul - and they have paid the price. Obama raised almost as much money in January of this year as John McCain raised in all of 2007. Democrats are raising much more money across the board, seeing historic levels of voter turnout, increased Party registrations and millions more working along side with the campaigns - all of which is creating an extraordinary virtuous cycle of participation that continues to grow the number getting engaged in politics as never before. While there can be little doubt that anger towards Bush and disapointment with his government is a driving force behind this, the key takeaway is that the adoption of this new politics by Democrats allowed the Party to take advantage of this tidal wave in unprecedented ways, and will be one of the Democratic Party's most significant advantages going into the fall elections.
Much attention has been given to the money raised by this Obama network. Much more needs to be given to the power of it to deliver message, provide personal validation to friends, neighbors, colleagues and peers in ways so powerful, and ways never seen before in American history. I have no doubt that it has been the campaign's ability to foster and channel the passion of his supporters - creating a vrituous cycle of particpation - into an unprecedented national network - helping amplify and reinforce the power of Obama's argument - that is playing a critical role in Obama's closing the gap with Clinton in these final exciting and dramatic days before Super Tuesday.
The challenge for McCain of course is that he has yet to even begins experimenting with this people based model, and is, at this point, not in a position to catch up. As one begins to handicap the fall election this yawning gap in models between the two campaigns will emerge as one of the greatest differences between the a new and dynamic 21st century politics and what I think will be seen as a last gasp of an old - and failed - 20th century politics.
Political Online Advertising: Still Nascent
New PoliticsIn the first four months of 2008 the Obama campaign spent around 3 million dollars on online advertising. Kate Kaye, from techPresident, waded into FEC filings to produce this estimate and given that this campaign is often cited as one of the most tech savvy, this all just goes to show that there is a lot of room for growth in political online advertising.
NDN and the New Politics Institute have long been encouraging organizations to Advertise Online as a part of our New Tools Campaign. In fact, just under a month ago we held a major forum in DC which brought in new experts to give a fresh perspective on the tools. Here's Peter Greenberg, Google's Director of Elections and Issue Advocacy, giving some actionable advice on how to start advertising online:
Obama Now Takes California in a Landslide over Clinton
New PoliticsEver since the Feb 5th Super Tuesday primary, I have spent a lot of time explaining why Clinton won California by 9 points when many other indicators at the time seemed to be pointing towards an Obama victory. One simple factor was time.
California has the size and complexity to be a nation into itself. Its economy alone consistently rates in the top half dozen or so in the world. So big sea-changes in public opinion take longer to get carried out than in a small state like Iowa or New Hampshire or almost any other state, for that matter.
To the average voter, Obama appeared on the national scene in the blink of an eye compared to the institutional name-brand Clinton. His national prominence after his Iowa caucus win in early January left about a month for the 36 million Californians to figure him out. In that month the trends lines between Clinton and Obama support kept converging, hers sinking and his rising, but on the day of the election, a gap remained. He lost by 9 points. The nation turned to other state contests.
But those support trend lines did not stop their trajectory. Now, four months later, Californian Democrats overwhelmingly support Obama over Clinton by a landslide margin of 51 percent to 38 percent, according to the non-partisan Field Poll, the gold standard of California polls. Here are some other findings from the San Fransico Chronicle report:
In a head-to-head contest with presumed GOP nominee Sen. John McCain of Arizona, Obama does as well as Clinton, both of them beating the Republican by 17 points among a cross section of voters likely to cast ballots in November. Obama also leads McCain 59 to 24 percent among critical decline-to-state or independent voters, who make up 20 percent of the California electorate, the poll showed….
The poll shows that while Clinton still leads Obama among three categories of voters - those over 65, those with a high school education or less and those earning less than $40,000 a year - Obama now bests the former first lady in all other age, educational groups and income levels…
In breakdowns among voters by ethnicity, Clinton leads only among Latinos - by more than 2-1 - though Obama is ahead among white non-Hispanics by a whopping 56-34 percent, among African Americans by a huge 76-13 percent and favored by Asians by 56-33.
Even women, who formed a critical base for Clinton in this state, now back Obama 49 to 41 percent, the poll shows.
It looks like California, like the nation as a whole, has had time to absorb this newcomer Obama and adjust to the new politics around him. The result does not bode well for Clinton, and certainly not for McCain.
Connecting the Dots of the Obama Phenomenon
New Politics | Social NetworkingNo offense intended, but I do not normally look to Roger Cohen, the older New York Times/ Herald Tribune columnist in Paris, to give insights about the power of social networks and connectivity. Yet his recent column on “The Obama Connection” did just that. In fact, it starts:
It’s the networks, stupid.
More than any other factor, it has been Barack Obama’s grasp of the central place of Internet-driven social networking that has propelled his campaign for the Democratic nomination into a seemingly unassailable lead over Hillary Clinton. Her campaign has been so 20th-century. His has been of the century we’re in.
Cohen goes on to make more analytical points based on the flow of history, and how the world is shifting from the paradigm of the divisive Cold War that defined the last century to the new paradigm of hyper-connectivity and sociability. His own insights stay on that historical geo-political plane, rather than at any tactical, or certainly technical level.
Along the way he cites the work of others who have helped him understand this meta-shift going on – starting with Joshua Green in the most recent Atlantic Monthly. Josh did do a fantastic job in explaining the fundraising phenom behind Obama, by going to Silicon Valley and the San Francisco Bay Area in general and reporting on that untold story. I helped Josh with that story and highly recommend it to anyone. Check it out here.
Cohen also references a new book by David Singh Grewal called, “Network Power: The Social Dynamics of Globalization” that describes the core tension in the world as: “Everything is being globalized except politics.” I have not read the book yet, but I have been talking about similar themes for awhile. In the tech, business, private sector world where I came from before getting involved with the New Politics Institute three years ago, the globalization of everything is the key phenomenon reworking everything. Yet from what I can see, our politics is only barely beginning to adapt to this. Perhaps, as Cohen says, Obama can help change that in a big way.
There is one other book that I would also highly recommend to anyone trying to come to terms with the new world of social networks: Clay Shirky’s “Here Comes Everybody: The Power of Organizing without Organizations.” Clay does a terrific job of explaining in plain language the power of social networking in its broadest sense. Too many people think “social networking’ simply means Facebook and MySpace. That is an extremely narrow way to understand what’s happening – one that Clay will help correct. The better way to think about all this is as a wide range of social tools or social media that acts very differently than media as we have known it. It’s about communications and content and media and all things that get passed around and are collectively worked on and commented on and recommended or just viewed from afar.
I’ve been telling journalist friends of mine to read Chapter 3, “Everyone is a Media Outlet” to really understand what is happening around them in the big picture. Clay makes the best explanation about what is happening to the journalism and news business that I have ever seen. For that and many other reasons, check it out.
Un Nuevo Dia - In Florida, Hispanics Are No Longer Majority Republican or Cuban
HispanicsFlorida's Hispanic community is changing. Waves of new Puerto Rican, Mexican, Central and South American immigrants have made the historically powerful Cuban-American community a minority of the statewide Hispanic vote. And the Cuban-American community itself is changing, with many more post-1980 immigrants and 2nd generation American-born Cuban-Americans entering the electorate.
These changes have made the Florida Hispanic electorate much more Democratic, and much less open to the failed hard-line Cuban policies advocated by President George W. Bush and McCain. In 2006, a majority of those Hispanics who voted in Florida voted Democratic. New registration numbers from Florida show that there are now more registered Hispanic Democrats than registered Hispanic Republicans.
In a comprehensive poll of the Cuban-American community conducted by NDN in 2006, an overwhelming majority of Cuban-Americans favored negotiation with a Cuban government led by Raul Castro, and a majority of those who arrived in the United States after 1980 favored the relaxation of travel and remittance restrictions imposed by Bush and supported by McCain. The poll did not find deep support in the Cuban-American community for McCain's current Cuba policy, and there is a great deal of openness to the policy advocated by NDN and Obama that begins with the relaxation of travel and remittances to the island but does not include elimination of the embargo.
Its changing population is changing Florida's politics. The reliance of McCain on a failed, hard-line policy toward Cuba will not carry the weight with a very different Florida Hispanic electorate it once did. It is an old play out of an outdated, 20th century Republican political playbook, and while it may excite a small and shrinking part of Florida's Cuban electorate, it will not be a terribly effective tool for McCain to reach the increasingly Democratic and non-Cuban Hispanic population of Florida.
For more on Cuba and the views of Cuban Americans, visit our Web site to watch video of a forum we convened to discuss what a post-Castro Cuba would look like for the United States and the rest of the world.
